When you know something well, it’s hard to see what won’t make sense to someone else. I notice this when people are giving me directions. They start with what seems like a good starting place to them, for example, “head out of here and go toward the highway.”
If I’m not sure where I am, then “head out of here” could mean anything, and I don’t know which highway or how to get there. I’m no better off than I was before, and the rest of the directions are useless to me.
When you’re telling other people about an idea or a challenge, what’s the next thing they need to know? Where the highway is, or which way to turn out of the parking lot?
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