The Most Important Thing You Can Do for Your Customers

We are all in such an interesting moment in history right now, in so many ways. One is that employees are collectively realizing that circumstances they used to take for granted aren’t necessarily the way it “has to be.” From Amazon workers unionizing to the Great Resignation, the people who are at the heart of any organization are standing up and being heard.

What does this mean for those of us who are, have, or work with employees? My good friend Donna Cutting is a customer service specialist. She’s a genius in thinking about how companies can put their best foot forward with customers. In her latest book, she reveals the most important thing any company can do to nurture customer loyalty: treat employees like the invaluable resource they are.

In Employees First: Inspire, Engage, and Focus on the HEART of Your Organization, Donna talks to leaders in many fields to hear how they learn from and engage their employees. If you’re someone who has employees, this book will give you case studies, examples, and strategies to move your own leadership forward. If you’re an employee, this book will show you what’s happening in the world beyond your organization, and maybe give you some ideas of what you’d like to see at your workplace.

It’s a groundbreaking, brave, and really enjoyable book about a topic that couldn’t be more timely. 

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