How do I start?

Start with something interesting.

 

Sometimes when people are creating a speech, they treat their content like it’s an Agatha Christie mystery—they save the most important, engaging stuff for two-thirds of the way through.

 

I’m going to challenge you to put it right up front—tell us why we’re here. Tell us what the most important thing is. Hook us with the good stuff, and we’re yours for the duration.

What came before.

“Presenter view.”

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