If the purpose of communication is to create a change, to make something different as a result of speaking, then often we are simply pretending to communicate.
Conference calls, webinars, standing meetings that consist of nothing but status reports–these are the theatre of communication. These platforms allow us to say “we told them about that,” but they do not offer a true opportunity to connect, to disagree, to discuss.
Be honest about the purpose of what you’re doing. If it’s “to check this off our list,” don’t bother.