Back Yourself.

I heard a phrase recently that was new to me.

“Back yourself.”

We’re more familiar with backing other people, right? Colleagues, leaders, people we admire, even sports teams. We invest in them, we give them our support. We back them.

But in this case, the idea was simply to back yourself.

This twist on a familiar idea—back yourself like you would back someone else you believe in—resonated with me deeply. 

Take your own side. Bet on yourself. Invest in yourself.

Back yourself.